PRESENTATION

“A ship in harbour is safe, but that is not what ships are built for.”

Entrepreneurship is a certain way of conducting one’s professional, economic, public and private life. Starting one’s own enterprise affects every aspect of life. The decision to become self-employed can be triggered by a strong intrinsic motivation or by demanding, external circumstances. In any case, the original idea, determination and hard work do not guarantee success. To grow the business, other skills are required.

This course focuses on three main aspects: 1) Creating an initial business plan; 2) Practical skills that are important for building the business; 3) Social skills to successfully build relationships with customers and employees.

PROGRAMME

  • Analysis of the fit between your business idea and yourself
  • Analysis of the fit between your business idea and the context and market for it
  • Elaboration of the business plan
  • Choice of legal status
  • Stakeholder mapping
  • Analysis of risks and opportunities
  • Action and evaluation plan
  • Exact definition of the offer
  • Justification of its price range
  • Setting up a brand identity
  • Product/service catalogue
  • Distribution channels
  • Communication plan
  • Creation of networks
  • Personal growth towards mastery.

OBJECTIVES

  • Assessing the types of effort required to develop a functioning business.
  • Drawing up a quantified and qualified business plan.
  • Understanding hard skills (finance, marketing, management…) and soft skills (communication, interpersonal relations, negotiation…).
  • Outlining the start-up process and establishing a roadmap for follow-up and key milestones.
  • Managing relationships with internal stakeholders (staff, partners, suppliers, customers…).
  • Managing relationships with external stakeholders (accountant, tax authorities, chamber of commerce…).
  • Building resilience (patience, perseverance, goal pursuit).

METHOD

Rich and flexible training design: theoretical input, discussions, reflection and sharing of experience, role-plays and simulations, practical exercises.

Evaluation of training impact:     

  • Short-term impact: at the end of the training
  • Long-term impact: 3 months after the training

Evaluation of acquired knowledge:    

  • Self-evaluation with a skills inventory
  • Questionnaire at the end of the training

Certificate: EUROBOGEN certificate of participation

AUDIENCE

  • Pre-condition: Bring a first idea of the business you would like to start.
  • Audience: Anyone who:

– has completed basic education,

– is returning to work after a break,

– wants to start a business.